2022 Executive Forecast: Time to Throw Out the Old Home Health Playbook
Originally from Home Health Care News
As 2021 comes to a close, health care industry leaders discuss trends, challenges, and opportunities for the coming year.
“Consumer expectations and clinician expectations are changing the landscape of our industry. Consumer expectations: The world became homebound in the spring of 2020, while health care needs increased. Demand for home-based health care skyrocketed. This catalyzed one of the most important and long-lasting changes to our health care delivery system: The nation realizing you can receive care at home. Consumers expect health care to come to them. For home health, home care and hospice, this means doing more of what we already know well. Couple this shift in expectations with the approaching mass of aging consumers and the industry will be forced to innovate even more rapidly. Demand will outweigh supply into the distant future. The winners will be more available to provide better care – and in more innovative ways. If you didn’t throw out your old home health playbook in 2020, it’s time to recycle it now.”
“Clinician expectations: The pandemic has people questioning their jobs, reevaluating the work-life experience, and wanting to make a difference. People are seeking more flexibility, more meaning in their work and more time to recover from taxing patient care. Today’s difficult recruitment environment, ultimately, is an excellent opportunity for clinicians and organizations who offer the best employment experience. Our industry offers flexibility, work-life balance, a respite from backbreaking hospital work, and an opportunity for real one-on-one patient care. Traditional recruitment is out and employee experience is everything.”
– Brent Korte